Partner Integrations

This guide covers the partner setup material from the client integration document for Meta/Facebook Ads and Google Ads. Use it alongside the SDK guides when app events must be mapped to ad partner integrations.

Meta and Facebook Ads

Access the Integration

1. Log in to the DriveMetaData platform.
2. Navigate to Partners > Integrated Partner.
3. Select Facebook Ads.

Integration Fields

Field	Description
Choose App	App selected for the integration.
Facebook ID	Facebook app or advertising account identifier.
Decryption Key	Key used to authenticate encrypted partner data exchange.
App Tracking	Enables app-related event tracking.
Advertiser Tracking	Enables advertiser-level tracking and analytics.
Action	View, edit, or delete integration settings.

Setup Steps

1. Select the app in Choose App.
2. Enter the Facebook ID from Facebook Business Manager or the Meta app.
3. Enter the decryption key from the approved Facebook settings.
4. Enable App Tracking for in-app events.
5. Enable Advertiser Tracking when advertiser-level analytics are required.
6. Save the integration.

Event Setup

Open the Event Setup tab for Facebook Ads.

Field	Description
Select App	App whose events are being configured.
Install Events	Enables install event tracking.
Ecommerce Event	Enables ecommerce event mapping.
All Event	Enables all supported event mappings.
Cross Pub Event	Enables cross-publisher event tracking.

Event configuration fields:

Column	Description
Event Type	Technical event name from DriveMetaData.
Event Name	Human-readable event name.
Event Identifier	Partner event identifier.
Event ID/Goal ID	Goal or ID associated with the event.
Revenue Enabled	Whether revenue is tracked for the event.
Allow Repeat	Whether repeated events are allowed.
Action	Edit, filter, or delete the mapping.

Example mappings:

Event Type	Event Name	Event Identifier	Revenue Enabled	Allow Repeat
install	Install	install	Yes	No
viewcontent	ViewContent	fb_mobile_content_view	Yes	No
pageview	Page View	PageView	Yes	No
purchase	Purchase	fb_mobile_purchase	Yes	No
AddToCart	Add to Cart	fb_mobile_add_to_cart	Yes	No
InitiateCheckout	Initiate Checkout	fb_mobile_initiated_checkout	Yes	No

Meta Troubleshooting

Issue	Check
Invalid Facebook ID	Confirm the ID matches the app or ad account in Facebook Business Manager.
Decryption key error	Verify the key matches the generated Facebook setting.
Tracking not working	Confirm tracking toggles are enabled and event mappings are saved.

Google Ads

DriveMetaData can connect to Google Ads through a third-party app analytics link ID. The link ID enables conversion import, attribution, and remarketing audience workflows.

Create a Link ID

1. Open Google Ads.
2. Go to Tools and Settings.
3. Open Linked accounts.
4. Choose Third-party app analytics.
5. Create a new link ID.
6. Enter the provider and app details:
   • App Analytics Provider: other provider.
   • Provider ID: value supplied by DriveMetaData.
   • Platform: Android or iOS.
   • App name: select the app.
7. Copy the generated link ID.
8. Share the link ID with the DriveMetaData team through the approved support channel.

Access Google Ads Integration in DriveMetaData

1. Log in to the DriveMetaData platform.
2. Navigate to Partners > Integrated Partner.
3. Select Google Ads.

Best Practices

• Store decryption keys, provider IDs, and link IDs securely.
• Enable only the event mappings needed for the campaign or app workflow.
• Review revenue-enabled events before launch.
• Keep event names aligned with the SDK event dictionary.
• Recheck partner mappings after app releases or event schema changes.