Event Types

Use stable event names so reporting, partner mapping, and downstream validation remain consistent. The examples below are starter conventions from the client integration material. Your final event dictionary should match your approved DriveMetaData ingestion model.

E-Commerce

Event Type	Description
user_registered	A new user creates an account.
user_logged_in	User logs into their account.
user_logged_out	User logs out.
profile_updated	User updates profile information.
product_viewed	User views a product page.
category_viewed	User browses a product category.
search_performed	User performs a search query.
add_to_cart	User adds a product to cart.
remove_from_cart	User removes a product from cart.
cart_viewed	User views the cart.
checkout_started	User starts checkout.
checkout_abandoned	User exits before completing checkout.
payment_initiated	User begins payment.
payment_success	Payment completes successfully.
payment_failed	Payment fails.
order_placed	User completes an order.
order_confirmed	Order is confirmed.
order_shipped	Order is shipped.
order_delivered	Order is delivered.
order_canceled	User cancels an order.
order_return_requested	User requests a return.
order_return_approved	Return request is approved.
order_return_rejected	Return request is rejected.
order_refunded	User receives a refund.
wishlist_added	User adds a product to wishlist.
wishlist_removed	User removes a product from wishlist.
review_submitted	User submits a review.
review_updated	User updates a review.
review_deleted	User deletes a review.
coupon_applied	User applies a coupon.
coupon_removed	User removes a coupon.
subscription_started	User starts a subscription.
subscription_canceled	User cancels a subscription.
loyalty_points_earned	User earns loyalty points.
loyalty_points_redeemed	User redeems loyalty points.
customer_support_contacted	User contacts support.
gift_card_purchased	User buys a gift card.
gift_card_redeemed	User redeems a gift card.
email_subscribed	User subscribes to email.
email_unsubscribed	User unsubscribes from email.

Gaming

Event Type	Description
game_installed	User installs the game.
game_launched	User opens the game.
game_quit	User exits the game.
tutorial_started	User starts the tutorial.
tutorial_completed	User completes the tutorial.
level_started	User starts a level.
level_completed	User completes a level.
level_failed	User fails a level.
checkpoint_reached	User reaches a checkpoint.
character_selected	User selects a character.
mission_started	User starts a mission.
mission_completed	User completes a mission.
mission_failed	User fails a mission.
achievement_unlocked	User unlocks an achievement.
xp_earned	User earns XP.
xp_level_up	User levels up.
item_purchased	User buys an in-game item.
item_equipped	User equips an item.
item_upgraded	User upgrades an item.
in_game_currency_earned	User earns in-game currency.
in_game_currency_spent	User spends in-game currency.
battle_started	User starts a battle.
battle_won	User wins a battle.
battle_lost	User loses a battle.
pvp_match_started	User starts a PvP match.
pvp_match_won	User wins a PvP match.
pvp_match_lost	User loses a PvP match.
friend_invited	User invites a friend.
friend_added	User adds a friend.
friend_removed	User removes a friend.
guild_created	User creates a guild.
guild_joined	User joins a guild.
guild_left	User leaves a guild.
chat_message_sent	User sends a chat message.
stream_started	User starts streaming.
stream_ended	User ends streaming.
daily_reward_claimed	User claims a daily reward.
season_pass_purchased	User buys a season pass.
ad_watched	User watches an ad.

Education and E-Learning

Event Type	Description
course_browsed	User views available courses.
course_enrolled	User enrolls in a course.
course_started	User starts a course.
course_completed	User completes a course.
course_dropped	User unenrolls from a course.
lesson_started	User starts a lesson.
lesson_completed	User completes a lesson.
quiz_started	User starts a quiz.
quiz_completed	User completes a quiz.
quiz_passed	User passes a quiz.
quiz_failed	User fails a quiz.
certificate_awarded	User receives a certificate.
video_watched	User watches an educational video.
assignment_uploaded	User submits an assignment.
assignment_graded	Assignment is graded.
discussion_posted	User posts in discussion.
discussion_replied	User replies in discussion.
live_class_joined	User joins a live class.
live_class_left	User leaves a live class.
peer_review_submitted	User submits peer review.
peer_review_received	User receives peer review.
progress_tracked	Learning progress is updated.
exam_scheduled	User schedules an exam.
exam_started	User starts an exam.
exam_completed	User completes an exam.
exam_passed	User passes an exam.
exam_failed	User fails an exam.
feedback_submitted	User submits feedback.

SaaS and B2B Software

Event Type	Description
team_created	User creates a team or workspace.
team_member_invited	User invites a team member.
team_member_joined	A team member joins.
team_member_removed	A team member is removed.
role_updated	User updates role or permissions.
feature_used	User interacts with a feature.
integration_connected	User connects an integration.
integration_disconnected	User disconnects an integration.
subscription_upgraded	User upgrades subscription.
subscription_downgraded	User downgrades subscription.
payment_successful	Payment succeeds.
invoice_generated	Invoice is generated.
invoice_paid	Invoice is paid.
report_generated	User generates a report.
file_uploaded	User uploads a file.
file_downloaded	User downloads a file.
file_deleted	User deletes a file.
dashboard_viewed	User views dashboard.
dashboard_customized	User customizes dashboard.
support_ticket_created	User creates a support ticket.
support_ticket_resolved	Ticket is resolved.
trial_started	User starts a trial.
trial_ended	User trial ends.
email_verified	User verifies email.
password_reset_requested	User requests password reset.
password_reset_completed	User completes password reset.

Banking and Financial Services

Event Type	Description
account_created	A financial account is created.
account_closed	A financial account is closed.
kyc_submitted	User submits KYC documents.
kyc_approved	KYC is approved.
kyc_rejected	KYC is rejected.
transaction_initiated	User starts a transaction.
transaction_successful	Transaction succeeds.
transaction_failed	Transaction fails.
fund_transfer_initiated	User starts fund transfer.
fund_transfer_completed	Fund transfer succeeds.
fund_transfer_failed	Fund transfer fails.
deposit_made	User deposits money.
withdrawal_requested	User requests withdrawal.
withdrawal_completed	Withdrawal succeeds.
withdrawal_failed	Withdrawal fails.
loan_applied	User applies for a loan.
loan_approved	Loan is approved.
loan_rejected	Loan is rejected.
loan_repayment_made	User makes repayment.
loan_repayment_missed	Repayment is missed.
credit_card_applied	User applies for card.
credit_card_approved	Card is approved.
credit_card_rejected	Card is rejected.
credit_card_used	User uses card.
investment_made	User makes investment.
investment_withdrawn	User withdraws investment.
insurance_purchased	User buys insurance.
insurance_claim_filed	User files a claim.
insurance_claim_approved	Claim is approved.
insurance_claim_rejected	Claim is rejected.
policy_renewed	Policy is renewed.
bill_payment_initiated	User starts bill payment.
bill_payment_successful	Bill payment succeeds.
bill_payment_failed	Bill payment fails.
fraud_alert_triggered	Suspicious transaction is flagged.

Energy and Utilities

Event Type	Description
account_created	A utility account is created.
account_closed	A utility account is closed.
meter_registered	A new meter is registered.
meter_reading_submitted	User submits meter reading.
meter_reading_approved	Meter reading is approved.
meter_reading_rejected	Meter reading is rejected.
energy_usage_tracked	User checks energy usage.

Validation Rules

• Use lowercase snake_case event names unless a partner mapping requires another value.
• Keep event names stable after release.
• Document required and optional properties for each event.
• Validate revenue, currency, identifiers, and timestamps before sending production events.
• Keep partner-specific names, such as Facebook event identifiers, in partner mapping docs.